Hacker Lab is partnering with Sac-IEDC to bring you a series of webinars designed to help businesses with their transition to the digital world.

There’s one big mistake most Entrepreneurs (us included) make in the beginning.

The kicker is, it’s something we don’t even know about.  All we can tell is that we’re sending out ads, writing posts, and offering coupons - but getting less than stellar results from our efforts.

Most of us shrug it off and figure it’ll take time.  The customer just needs to get to know us, right?


The reason why our ad copy, blogs, and videos don’t get traction right away is usually because of this perspective:

As Entrepreneurs, there are a million things we need to do - everyday.  There’s creating the product, then there’s making sales, there’s talking with customers, leading employees, ordering supplies, dealing with problems that pop up, maintenance, etc etc.  It’s easy for us to feel like it’s us against the world, and we unknowingly take on the role of the Hero.  This comes out in everything we write, say and do - and that’s what our mistake is.  

In our ads, posts, and videos, we need to make our customers into the Heroes.  They’re the ones we’re serving.  As Entrepreneurs, we are helping them as guides in their own epic stories with our product or service.

Welcome to Storytelling - this is the class that will teach you how to sell online by placing your customer in the Hero role.  

In this 90 minute class, we’ll show you how to engage your customers right away by placing them in the Hero’s role.

We’ll discuss:
  • How to tell the right story in digital ads, posts, and in copywriting
  • Where to find templates for landing pages
  • Common landing page layouts that work.
  • Lead generation
  • Lead nurturing
  • Cold calling, and sales conversion strategy.

If this sounds like what you’ve been looking for, Register Now for this class.

Just a small perspective shift will change how you engage with your customers in a way that ultimately drives more sales, either online or offline.  Walk away from this class with a Hero’s Journey template and a bunch of other cool tips that will help you increase your sales in an authentic way.

See you there!

How to attend

This webinar is being run in partnership with the Sacramento Inclusive Economic Development Council (Sac-IEDC).  To qualify to receive Technical Assistance, your business must be located in Sacramento, and you must fill out the form at the following link: https://hackerlab.org/en/page/iedc#applyopen.

We may contact you regarding missing information.

Once your information is submitted you will be provided confirmation and a link to start scheduling 1:1 Consulting sessions and register for the above webinar.

    About the Instructor

Telling Your Story Successfully to Drive Sales
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Cancellation Policy

Please be aware: Most of our one-on-one classes require students to register at least 48 hours ahead of class time, after which they will be marked 'Not available'. Our regular cancellation policy of 48 hours of advance notice also applies.