Hacker Lab is partnering with Sac-IEDC to bring you a series of webinars designed to help businesses with their transition to the digital world.

When calling a 1-800 line, how often do you wish you could speak to a real person versus an automated system? In social media terms, your followers want to experience a real person on the other end of the phone. How we do this consistently with room for growth is the question we aim to remedy!

With our current social media algorithm, authenticity is one of the most crucial pieces in building your brand presence, growing a quality audience base, and moving sales to the finish line. This interactive workshop is designed to give you the tools to build your authentic virtual presence.

We’ll cover:

  • Workshop agenda & introduction (about myself and Hacker Lab)

  • Ice breaker Q&A

  • Brand term basics

  • Discovering your brand's voice and persona

  • Your brand's essence: Venn Diagram writing exercise

  • Researching and identifying your target audience

  • Social responsibility in our marketing strategies

  • Building authentic, branded content

  • How to write an engaging, brand-focused caption: Writing exercise

  • How to leave a lasting impression online

  • The importance of brand consistency

  • Final Q&A

How to attend

This webinar is being run in partnership with the Sacramento Inclusive Economic Development Council (Sac-IEDC).  To qualify to receive Technical Assistance, your business must be located in Sacramento, and you must fill out the form at the following link: https://hackerlab.org/en/page/iedc#applyopen.

We may contact you regarding missing information.

Once your information is submitted you will be provided confirmation and a link to start scheduling 1:1 Consulting sessions and register for the above webinar.

    About the Instructor

Authenticity in Social Media
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Cancellation Policy

Please be aware: Most of our one-on-one classes require students to register at least 48 hours ahead of class time, after which they will be marked 'Not available'. Our regular cancellation policy of 48 hours of advance notice also applies.