Entrepreneurship 103: Marketing
Important: This course is being offered as a partnership between SETA and Hacker Lab Sacramento, and is elligble to have clients signed up via SETA one-stop providers and qualifying SETA partners. If you are a SETA one-stop provider or similar qualifying partner and would like to sign your client up for this session, please click here to complete the SETA provider client signup form. If you would like more information on the SETA & Hacker Lab partnership, please this link click here.link for more information.
This class will cover an overview of Marketing and dive into the 19 essential marketing channels. We will provide essential information on the various channels and a strategy worksheet for participants to select which channels best fit their business needs (eg: Social Media, Events, PR, Direct Email, etc...). We will also discuss a high level overview of the keys to effective marketing communication. The goal of this workshop is to help participants develop a plan to find and acquire customers.
- This class will be held on the Zoom web conferencing platform. You will receive an invite link as part of your ticket confirmation.
- The class works best with interactive student participation - please attend the Zoom session with a Microphone and Webcam enabled.